iOS development
iPhone and iPad applications with native interfaces, connected services and an App Store release plan.
Custom mobile app development for UK businesses
iOS & Android
App Development.
Your idea. Built for the platforms your customers use.
Launch a customer app. Connect your field team. Bring scattered operations together. Aselea designs and develops iOS, Android and web products around your business.
A 30-minute project conversation. Clear next steps. No obligation.
35 peopleacross our team
One teammobile, web, backend & AI
Phaseddiscovery to launch
NATIVE & CROSS-PLATFORM DEVELOPMENT
Built for iOS.
Built for Android.
Hire a mobile app development team for a new product, an existing app or the next release. We choose the technology around your users, integrations and long-term maintenance.
Android development
Android applications designed around your devices, business workflows and Google Play release requirements.
One connected product
Shared-code approaches for iOS and Android, with platform-specific features where your product needs them.
Native or cross-platform? We’ll help you choose. Scope and technology are agreed before development.
Discuss your mobile app →
01 / SPORTS
GRYPX
Tournaments, live scores and team management.
View on the App Store ↗ 02 / CONNECTED COMMERCEFood Zippy
Customer, restaurant and delivery apps working together.
Explore the three-app system ↓ 03 / CONNECTED WEARABLESIMI Glasses
A companion mobile experience for smart glasses.
See the client project ↓Selected clients across our technology and automation work
Home Charmony
What we build
One product team.
Every layer connected.
From the app in your customer's hand to the operations dashboard behind it, we engineer the complete experience.
◫
01Customer & marketplace apps
Bookings, ordering, payments, tracking, loyalty, subscriptions and personalised experiences.
- iOS & Android
- Real-time notifications
- Payments & accounts
⌁
02Workforce & field apps
Jobs, routes, inspections, documents, proof of service and offline-first execution.
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03Operations platforms
Role-based dashboards, approvals, alerts, reporting and workflow control.
✦
04AI-enabled workflows
Document extraction, voice automation, intelligent summaries and exception detection.
Make the everyday work better
Your customers move fast.
Your systems should too.
When orders, updates and approvals sit in separate tools, your team becomes the connection between them. Build an app that makes the next action clear.
- Give customers one place to act.Book, buy, pay, track and get support.
- Keep your team in sync.Jobs, documents, approvals and updates in context.
- Connect the tools you already use.Plan integrations around available APIs and your workflow.
Your connected business CONCEPT
Customer request receivedApp · booking · order
✓The right team gets the taskAssignment · approval · notification
✓Everyone sees the next stepStatus · documents · customer update
✓
Built for ambitious teams in
LOGISTICSFIELD SERVICEE-COMMERCEHEALTH & WELLNESSPROFESSIONAL SERVICES
Selected project stories
Real products.
Connected businesses.
Mobile applications, our own HR platform and client automation projects. Explore what we built and the workflows each brings together.
ASELEA / PRODUCT STUDIODESIGN. BUILD. CONNECT.
Ideas intoexperiences.
Mobile products. Made to move you.
Featured product: GRYPX · Actual App Store screens
GRYPXSPORTS · MOBILE APPLICATION
The tournament, in your pocket.
A sports application developed by Aselea for tournament organisers, teams and players.
The productTournament creation, live scores, team rosters, player statistics, notifications and chat.
Connected journeyCreate tournament → organise teams → follow matches → review standings.
See GRYPX on the App Store ↗HRMWORKFORCE OPERATIONS
Aselea HRM
Attendance, location and selfie verification, leave management and employee workflows in one HR platform.
Connected workflowEmployee check-in → attendance record → manager review
Explore Aselea's work ↗ZyneticSALES AUTOMATION
Connected sales follow-up
Sales automation delivered for Zynetic, connecting lead handling and follow-up across the sales process.
Our contributionSales workflow setup and automation implementation
View our client directory ↗Food ZippyFOOD DELIVERY · MOBILE APPLICATION
From discovery to doorstep.
A food-ordering application developed by Aselea, bringing the customer journey into one mobile experience.
The productRestaurant discovery, menu search, online payments and real-time order tracking.
Connected journeyFind a restaurant → choose dishes → place an order → track delivery.
See Food Zippy on Google Play ↗AV BathroomsUNITED KINGDOM · SALES AUTOMATION
A connected enquiry-to-sales workflow.
Sales automation for a UK bathroom and kitchen business, connecting lead handling with ongoing customer follow-up.
Aselea's contributionCRM management, lead-flow automation, AI outbound calling and WhatsApp automation.
Workflow focusNew enquiry → follow-up → updated lead status → sales-team action.
Visit AV Bathrooms ↗Biryaniwala & CoDUBAI · BUSINESS AUTOMATION
Automation behind the business.
A client automation engagement delivered by Aselea for Biryaniwala & Co in Dubai.
Aselea's contributionBusiness workflow automation implementation.
Project categoryAutomation delivery, presented separately from our mobile-app development work.
Discuss a similar workflow →FOOD ZIPPY / CONNECTED COMMERCE
Three apps.
One delicious journey.
Customer orders. Restaurant accepts. Delivery partner brings it home.
Find it. Order it.Order placed
Accept. Prepare.Restaurant acceptsWORKFLOW ILLUSTRATIONRestaurant pickupCustomer doorstepConnected delivery journey
Collect. Deliver.Delivery workflowCustomer and vendor visuals are official listing images. Delivery visual is a workflow illustration, not an app screenshot or live order. Vendor and delivery apps are in early access.
FEATURED CLIENT PROJECT / IMI GLASSES
The app behind
a hands-free experience.
Aselea developed the IMI Glasses companion app, bringing wearable connectivity and AI-powered interactions into one mobile experience.
WHAT ASELEA DELIVEREDOne companion.
One companion.
Multiple ways to connect.
- Mobile companion appAn iPhone experience connecting users with their IMI smart glasses.
- Voice and AI interactionWake-word activation, Gemini-powered conversations and in-app AI chat.
- Capture and productivityHands-free photo capture, quick notes and meeting minutes with cloud sync.
Featured scope: companion-app development and AI-enabled features. Product imagery belongs to IMI; this section does not claim hardware design or manufacturing by Aselea.
Pet Care
A mobile experience for pet-service booking, pet tracking and payments.
Pet services · Early accessHome Charmony
A UK home design and renovation platform built around discovery and personalised consultation.
UK business · Digital customer experienceTeen Theory
An educational platform connecting career exploration, mentorship and project-based learning.
Education · Multi-role platformTrueBasket
A grocery shopping platform with product discovery, order management and online payments.
Commerce · Customer orderingHave an idea, an existing app or a workflow that needs fixing?
Discuss my project →Start with a conversation about what your first release needs to achieve.
Proposed concepts
See what your next
operating advantage could look like.
Illustrative concepts—not off-the-shelf products. Every engagement starts by validating your users, workflows and commercial priorities.
01 / LOGISTICS
Driver + Dispatch Connect
Live jobs, status updates, route visibility, proof of delivery and customer tracking in one connected flow.
02 / FIELD SERVICE
Field Operations Hub
Assign jobs, optimise schedules, capture inspections, send quotes and keep customers informed.
03 / COMMERCE
Connected Commerce App
A branded buying experience connected to inventory, fulfilment, loyalty and customer support.
Delivery model
Clarity first.
Then we build.
A phased process keeps risk visible, aligns investment with validated priorities and creates momentum through working releases.
YOUR IDEA → A WORKING PRODUCTReview together. Decide together.
- 01
Discover
Understand users, workflows and existing systems.
OUTPUT / PRIORITISED BRIEF - 02
Prototype
Map UX/UI, architecture and the first release.
REVIEW / APPROVE THE PLAN - 03
Build
Develop apps, backend and API integrations in sprints.
REVIEW / WORKING DEMOS - 04
Validate
Run QA and UAT against agreed acceptance criteria.
GATE / RELEASE APPROVAL - 05
Launch
Roll out, monitor and support the agreed release.
OUTPUT / PRODUCT HANDOVER
Learn. Prioritise. Improve. User feedback and product insights feed the next release.
CONTINUOUS ITERATION Your product team
Built together.
Clear at every step.
Aselea Network brings mobile, web, backend and automation capabilities into one delivery process.
Know what you're approving
Review user flows, screens and the first-release scope before development.
See progress as it happens
Working demonstrations and agreed milestones keep decisions grounded in the product.
Plan the handover early
Agree source access, documentation, deployment and support responsibilities in the proposal.
Start with what matters
Prioritise the core user journey, then expand based on feedback and business needs.
ENGINEERING / BEHIND THE EXPERIENCE
Built around your users.
Designed for your systems.
For product owners, operations teams and technical stakeholders: define the architecture, integration boundaries and release criteria before development starts.
From MVP to a product roadmap.
Scope a minimum viable product (MVP), map user journeys and agree UX/UI prototypes. Choose native or cross-platform development around device needs, maintainability and budget.
Your app, connected.
Plan REST API integrations, webhooks and data synchronisation with your CRM, ERP, payment and operational systems. Define authentication, error handling and system ownership.
The right access, by design.
Scope role-based access control (RBAC), single sign-on (SSO), OAuth 2.0 / OpenID Connect and audit trails where needed. Agree privacy, retention and access requirements with your team.
Make releases repeatable.
Define QA coverage, user acceptance testing (UAT), staging environments and CI/CD deployment requirements. Agree release approvals and rollback steps before production rollout.
Plan beyond launch day.
Review performance budgets, logging, monitoring, backups and recovery needs. Validate offline synchronisation and real-time updates where the user journey depends on them.
Useful AI. Clear boundaries.
Evaluate LLM integrations, retrieval-augmented generation (RAG) and human review for relevant workflows. Agree data access, evaluation criteria, usage costs and fallback behaviour.
These are scoping options, not default inclusions. The technical stack, security controls, integrations and support commitments are agreed for each project.
Discuss your technical requirements → Before we begin
A clear starting point.
Fewer unknowns.
We agree what to build, how it connects and how delivery will work before development begins.
Can you connect to our existing systems?
We first review your CRM, commerce platform, operations tools and available APIs. We then propose supported integrations and identify any access or third-party costs before agreeing the scope.
Do we need a finished specification?
No. Bring your idea, current workflow or business problem. We can map users and priorities together, then define the first release and any discovery work needed.
What will the first call cover?
A 30-minute conversation about your users, goals, existing tools, budget and timing. We will discuss fit and a practical next step. No purchase is required.
How much does a custom app cost?
Cost depends on screens, user roles, integrations and complexity. Tell us what you want to build and we will discuss a suitable scope. A written proposal follows requirements review.
How long will development take?
We estimate after reviewing the scope and integration access. Delivery is phased, with design review, working demonstrations and an agreed pilot before launch.
What about ownership and ongoing support?
Source-code ownership, handover, hosting access, third-party licences and support terms are documented in the agreement before work begins.
Let's scope your next move
A good app starts with
the right conversation.
Tell us what you want to build. We'll discuss the people using it, the systems it needs to connect and a practical first release.